At present, the sense of shopping experience is becoming more and more important. No matter how beautiful the window is, it will lose its luster without lighting. What's the point of window lighting? How to make it more attractive? Today, seeposh will explain some skills in the design of shop window lighting.
1. Focus and attract eyeballs
As the carrier of bold display of goods, design aesthetics and brand connotation, the window outside the door is mainly focused on key lighting to quickly attract eyeballs and attract attention, making onlookers desire to enter the store. However, the unreasonable design of window illumination greatly affects consumers' intuitive experience.
2. The following factors shall be considered in the planning of window lighting design
① There should be sufficient lighting: customers passing by the shop window only have a short time of three or four seconds. How to attract the attention of passers-by in a very short time? Lighting is the most direct one. It can be introduced from light to displayed goods to achieve the effect of visual communication.
② In the display of goods, highlight some special goods with spotlights, spotlights or spotlights to eliminate the monotony of overall lighting.
③ Eliminating the reflected light of the window: the window is reflected by the sun in the daytime and street lamps or street lamps at night, which often makes it difficult to see the displays in the window. If appropriate devices are used, the reflected light can not easily enter the eyes, making the window have the same lighting effect in the daytime and at night.
④ When the light source directly enters the eyes, there should be no dazzle, otherwise the goods displayed in the window will lose their original intention, and the effect will be opposite.
3. Offsetting external glare
When the external natural light is stronger than the internal light of the window, the fishbowl effect will be formed, and the display goods in the window cannot be seen clearly from the external view. Therefore, the design of window lighting requires more intensive illuminators, or high-power lamps to provide sufficient illumination to offset the external strong light.
Poor visual effect
Good picture visual effect
If you have any questions about the design of shop window lighting, please consult the Chinese shop window lighting supplier seeposh.
